Privacy policy

Privacy Policy

Last updated: 11 September 2026

Delightful AB respects your privacy. This policy briefly explains how we process your personal data when you shop with us or use our website.

Data controller

Delightful AB, Swedish company registration number 556855-4843, is the controller responsible for processing your personal data.

You can contact us through our contact page.

What data do we process?

We may process data such as:

  • your name, address, telephone number and email address
  • order, payment and delivery details
  • customer account information, returns, complaints and customer service enquiries
  • your IP address, device information and information about how the website is used
  • the choices and consent you provide regarding cookies and marketing

We do not normally store complete card details. Payment details are processed by the payment provider you select.

Why do we process the data?

We process personal data to:

  • manage orders, payments, deliveries, returns and complaints
  • provide customer service and administer customer accounts
  • comply with legal obligations, such as accounting requirements
  • prevent fraud and improve the functionality and security of the website
  • send marketing communications when you have consented to receive them
  • measure and improve our marketing when you have accepted the relevant cookies
  • Depending on the purpose, processing is based on the performance of a contract, compliance with a legal obligation, our legitimate interests or your consent.

Who receives the data?

We only share data when necessary with providers that help us operate our business, such as:

  • Shopify and other technical service providers
  • payment providers
  • shipping and logistics companies
  • customer service, analytics and marketing providers
  • public authorities where required by law
  • Some providers may process data outside the EU/EEA. In such cases, we use permitted safeguards, such as the European Commission's standard contractual clauses or adequacy decisions.

Cookies

We use essential cookies to ensure that the website and checkout function properly. Analytics and marketing cookies are only used with your consent.

You make your selection in the cookie banner. You can withdraw your consent by deleting the website's cookies in your browser and then making a new selection.

How long do we retain the data?

We retain personal data for as long as it is needed for the relevant purpose or as required by law. Order and accounting information is normally retained for seven years. Marketing data is retained until you withdraw your consent or unsubscribe.

Your rights

You may request access to, correction of or deletion of your data. You may also request restriction of processing, object to certain processing and, in some cases, have your data transferred.

You may withdraw your consent at any time. You may also lodge a complaint with the Swedish Authority for Privacy Protection (IMY).

Contact us through our contact page if you wish to exercise any of your rights or have questions about how we process personal data.